Presented by the MRAA Educational Foundation https://mraa.com/foundation/ 

They say, “you can’t manage what you don’t measure” — and when it comes to digital

marketing, that statement couldn’t be anymore true. In today’s fast-moving and competitive

landscape, success isn’t just about creativity or guesswork; it’s about data-driven

decisions that shape winning strategies.

Every click, every lead, every visit to your website tells a story. Some are tales of

triumph, showing exactly what’s driving business outcomes. Others highlight the pitfalls and

blind spots that could be costing you valuable opportunities. If you’re not listening to

your data, you’re missing out on insights that could transform your marketing

strategy.

Educator and marine marketing expert, Tim Schmidt, Senior Vice President of Sales at

Octane Marketing, offers a sharp perspective on the strategies that drive leads,

conversions and revenue.

Webinar takeaways:

✔️ How to analyze your CRM and figure out what’s working, and what’s not

✔️ How to use Google Analytics to identify top converting traffic sources

✔️ How to properly merchandise incentives on your website to convert more leads

✔️ How to leverage dynamic inventory ads to drive quality traffic and leads

Don’t let gut feelings steer the ship anymore! Your data holds the key to

smarter, more profitable marketing. Join us for this action-packed session to elevate

your marketing efforts.